It starts even before they're born – the baby's room is painted and decorated according to gender. Upon delivery, infant boys are given a blue bracelet imprinted with their name, while girls get a pink one. Are kids' color preferences really that predictable? Is this generalization even necessary? Even before they're taught, our kids tend to know exactly what they like – at least for the moment. And it doesn't always fit society's definition of “typical boy” or “typical girl” stuff. What if a little boy happens to like bunnies? In the past, mom might have patiently convinced him to choose a dinosaur pattern for his school bag instead. After all, most bags with cute animals on them are clearly designed for girls, in colors like purple, pink or turquoise. And most parents aren't brave enough to send their son to school with a product that is clearly meant for girls and set him up for possible bullying by the other kids. Another risk is that tastes will change and a particular school bag design will fall out of fashion. Fortunately, six of our ten ergobag set designs can be converted quite easily in just a few steps from boy to girl models and vice versa.
Athletes, princesses and frightening creatures: they all have their place on ergobag backpacks for school. Although ergobag designs can generally be divided into boy and girl models, we've kept the materials of our bags purposely neutral. This way, kids only commit to a base color for their first few years of school and can use Kletties to customize the look of their bag any time. After all, those whose favorite animal is a horse today might prefer more dangerous creatures tomorrow.
Have you ever redesigned your ergobag? Then show us by sending us pictures of your design ideas! We'll show the best ones from among all entries submitted to international@ergobag.de with the subject line “Creativity” on our facebook page. Let your creativity fly free! School Bag ready... steady... go!